Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes.
Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries.
Colgate enters Central Europe and Russia, expanding into fast-growing markets.
Colgate acquires Kolynos Oral Care business in Latin America and launches market-leading Sorriso toothpaste.
Bright Smiles, Bright Futures oral health education program expands to reach 50 countries with in-school programs and mobile dental clinics.
Colgate Total toothpaste is introduced and quickly becomes the market leader in the U.S. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems.
Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community.
Today, with sales surpassing $10 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in 222 countries and territories worldwide.