Stylish Palmolive advertising begins, emphasizing ingredient purity and product benefits.
Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products.
Colgate is incorporated by five sons of Samuel Colgate.
Colgate begins oral health education for children by distributing free toothbrushes and toothpaste, and providing hygienists to demonstrate proper toothbrushing.
Colgate establishes its first international subsidiary in Canada.
Colgate begins establishing operations in Europe, Asia, Latin America and Africa.
Soap manufacturers Palmolive and Peet merge to become Palmolive-Peet Company.
Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company.
On March 13, Colgate is first listed on the New York Stock Exchange.